You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Nielsen.
ANA has found 192 results for you, in 354 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use.The paper analyzes findings...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Pete Doe, Christian Kugel
Company: Nielsen
June 4, 2006
×

Citation

Doe and Kugel (2006a, June 04). A powerful mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-powerful-mix-6906


Research papers

Making global innovation work for global companies

While there is a significant body of research on the organizational climate that is conducive to innovation, most of this research has a strong 'western' bias, concept, practice or culture. How much of this 'climate' is easily translatable to the...

Catalogue: Innovate 2006
Authors: Sangeeta Gupta, Rajiv Inamdar
Company: Nielsen
May 10, 2006
×

Citation

Gupta and Inamdar (2006a, May 10). Making global innovation work for global companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-global-innovation-work-for-global-companies


Research papers

Unravelling the diversity of the Indian market

India is, unequivocally, a diverse country. This paper takes a geographic zonal approach to unravel India's diversity because it serves as the most actionable way of studying the market, since most marketing action (i.e. media or distribution) can be...

Catalogue: Global Diversity 2006
Author: Sangeeta Gupta
Company: Nielsen
May 8, 2006
×

Citation

Gupta, S. (2006a, May 08). Unravelling the diversity of the Indian market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unravelling-the-diversity-of-the-indian-market


Research papers

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006
Authors: Sangeeta Gupta, Smita Bhosale
Company: Nielsen
March 19, 2006
×

Citation

Gupta and Bhosale (2006a, March 19). Tomorrow is a new consumer!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tomorrow-is-a-new-consumer-


Research papers

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006
Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran
Company: Nielsen
March 19, 2006
×

Citation

Puri, Gupta and Muthukumaran (2006a, March 19). Undercover on the World Wide Web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/undercover-on-the-world-wide-web


Research papers

Understanding the path to purchase

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences.This paper discusses a new model and method of...

Catalogue: Automotive 2006
Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar
Company: Nielsen
February 27, 2006
×

Citation

Dye, Mills, Katsinikas and Tarkar (2006a, February 27). Understanding the path to purchase. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-path-to-purchase


Research papers

Attitudinal & behavioral convergence

Traditional research approaches challenge marketers to compile data from various sources for an integrated perspective of brand dynamics.Through a case study the paper demonstrates it is possible to integrate attitudes and purchasing behaviors,...

Catalogue: Brandmatters 2006
Authors: Manjima Khandelwal, Bruce Humbert
Company: Nielsen
February 8, 2006
×

Citation

Khandelwal and Humbert (2006a, February 08). Attitudinal & behavioral convergence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-behavioral-convergence


Research papers

Habits and heuristics in out of home and beverage consumption

This paper concerns a global study about how habitual out of home eating and drinking patterns become established; the heuristics underlying them, and how weight gain concerns modify choice dynamics.

Catalogue: Qualitative 2005
Author: Fiona Cameron
Company: Nielsen
November 13, 2005
×

Citation

Cameron, F. (2005a, November 13). Habits and heuristics in out of home and beverage consumption . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/habits-and-heuristics-in-out-of-home-and-beverage-consumption-


Research papers

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference
Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep
Company: Nielsen
September 21, 2005
×

Citation

Gupta, Puri and Pradeep (2005a, September 21). Boardrooms in bathrooms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/boardrooms-in-bathrooms